Often, the hardest part of a Permission Marketing program is developing an incentive to persuade clients, prospects, and web site visitors to send you their e-mail address and permission for you to send them your e-mail newsletter. Thats where tip sheets come in! Tip sheets are short, formatted, documents that contain non-selling information your market will find useful. Clients and prospects appreciate tip sheets because they contain helpful information that helps them save time and avoid mistakes. AdvantagesTip sheets are easy to prepare and can be distributed for free as electronic files. You dont need many words, and you dont need fancy graphics to communicate a credible, competent, professional image.
Clients and prospects like tip sheets because they contain helpful information presented in a short, concise, easy-to-read format which saves them time.Steps to success1.Create your tip sheet. Choose a topic that either helps your market achieve a goal save time or money, increase sales, win a race, etc. or avoid making a mistake, like a bad buying decision. Ideas include: frequently made mistakes, questions to ask when buying, trends, symptoms, installation tips, usability techniques, shortcuts, and workarounds. Support each point with one or two short, concisely edited, paragraphs. Write as you speak, in a conversational tone. Format your tip sheet using subheads set in a typeface that forms a strong contrast with adjacent body copy. Add extra space between lines, and above subheads, to enhance the professional image your tip sheet projects.2.Promote your tip sheet. Promote your tip sheet everywhere: on your business cards, in your e-mail signature, in your ads, article bylines, and search engine advertising. Mention your tip sheet when speaking or attending networking events. Always describe how to obtain your tip sheet by visiting your web site. Use tip sheets and print-on demand postcards to convert postal mailing addresses to e-mail addresses.