The brand-created holiday

In recent years, sneaker trends have shifted away from performance basketball and retro shoes to more modern runners. Some people choose to wear running shoes strictly for fashion, while others use them for actual sport. Whether you're the former or the latter, there's no question that athletic brands are aiming to reach both types of buyers and are all in direct competition for the number one spot.

As two of the world's biggest sportswear retailers, Adidas and Nike are the top contenders and their best running sneakers have been subject much comparison — the Adidas Ultra Boost and Nike Air nike air vapormax VaporMax.

Nike will kick off the celebration of Air Max Day early by dropping an updated version of the Air VaporMax next month alongside a collection of sneakers releasing for the brand-created holiday.

A follow-up to the 2017 debut, the Air VaporMax 2.0 updates the structure on both of heel and the toe. Similar to the previous rendition, Flyknit construction is seen on the upper with the full-length VaporMax Air nike air max 90 unit on the sole. Additional details include a pink Swoosh with a teal heel cup.

Shortly after we shared a look at Virgil Abloh’s upcoming Nike Mercurial VaporMax Hybrid, a preview surfaced of what to expect from this year’s Air Max Day releases. Within the aforementioned tease we were provided with a look at the sequel to “THE TEN”‘s Nike Air VaporMax model. This time around we take a closer look at the White/Black-Total Orange iteration, courtesy of our friends at Stadium Goods, that’s expected to launch soon.

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