Nike friends and family and select Nike+ members
Sneaker customization is a growing trend, one that appeals both to the fashion sense and the collector-mindedness of those shoe fanatics sometimes known as “sneakerheads.” Now Nike nike shoes for me is offering a limited number of enthusiasts the chance to try out a new, fast form of customization technology.
Nike’s limited-time, invite-only event, called the Makers’ Experience, has been taking place in the Nike nike air max By You Studio in New York, according to Engadget. Visitors choose from four possible packs of graphics and a few different color schemes to customize the upper portion of the shoe. They can also input custom text. The design is then projected onto a blank pair of sneakers the customer is wearing to demonstrate resulting look. Once the final design is chosen, it takes an hour or less to create the final product.
Nike nike vapormax flyknit intends to eventually bring this experience to its retail stores. Initially, only “Nike friends and family and select Nike+ members” have been invited to participate, according to the Nike website.
Nike is not the only shoe brand trying out next-gen shoe design and manufacturing technology.