Choose the Original Choose Success is the motto. Many exciting developments can be expected in this field by interpack 2011. This includes the Karl Knauer 3.2 billion over the next nine years. a safety critical machine or aircraft component it will be just a matter of time before personal injury is caused. plenty of helpful information was presented for protecting the supply chain against copy cats and brand pirates.
Three main tasks as became clear at interpack 2008 will be the continued, relentless fight against product and brand piracy, the further development of smart packaging and the use of nano technology.
The spectrum of counterfeited products ranges from parts in original quality at lower prices without the expensive producer s label to criminally forged products in a poor quality but distributed in genuine looking packaging.V.
Product and brand protection therefore also become consumer protection. cold foil transfer, which allows forgery proofness to be increased in in line printing just by packaging design. Prices for original merchandise come under massive pressure on account of the noticeably lower prices of product copies. Because original means quality, innovation, efficiency, experience and safety. Improved information and easier use of products, packaging as a type of service rendered this is the customer benefit in the overall Smart Packaging concept.
Smart Packaging: future technology is pulling all the plugs
According to estimates by the US market research institute IDTechEX the world market for organic electronics will grow from currently US$ 1. The loss of image leads to a loss of market share in the medium term and, hence, of sales, too. And if shoppers have gone through a bad experience with products of one brand then this also negatively impacts the original.
VDMA, the German Machinery and Plant Manufacturers Association, for example, initiated the Pro Original campaign in 2007. A great deal still remains to be done until the next interpack in 2011. Alongside the classic safety features provided by printing, concepts for the traceability of products are gaining more and more ground. Even though the technology and its integration into industrial scale processes have not yet reached full maturity, research is in full swing.
The base material for organic electronics are conductive polymers printable and still thinner, lighter, more flexible and less costly than silicon chips.
Nanotechnology on the advance
Another trend is the use of nanotechnology in the packaging industry.
Further options for safety concepts are offered by still recent processes, e. Just as precarious are counterfeit drugs and of many consumables and appliances. The damage caused totals up to EUR 200 billion each year and figures are rising. Forged products pose a growing threat to consumers life and health.
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